Onum

During the summer, the economic press shared the news: Signalit raised 11.6 million euros of investment. The product was still in a very early stage, but the idea was already attracting the interest of investors. Why? Because behind the company is Pedro Castillo, the entrepreneur who managed to turn Devo into the only Spanish unicorn in cybersecurity and who is now launching his new project on the market.

THE REALITY OF DATA

After eleven years on the analytics platform, Castillo and his team identified other issues that clients face when managing their data. Their unique vision has put them on the track: The volume of data being acquired puts us in front of a new paradigm. A UN fact that illustrates it: 90% of the world's existing data has been generated in the last 2 years and the prediction is that it will continue to grow by 40% every 12 months. This means that organizations have to deal with an unforeseen complexity: It’s economically unsustainable to store and analyze all the data they generate; they must first be able to identify and filter those that have real value.

Signalit had the vision, reputation and leadership to tackle the challenge and create a product that offered specific answers to the global needs of the data world. And they trusted us to work on the brand that would propel them to meet their goals by launching themselves into the market as the established player they already are.

A COMPLEX VALUE PROPOSITION

To solve, from their unique vision, the different use cases that organizations could face, the technical solution wasn’t going to be simple. The challenge required many different capabilities within the product itself. At a brand level, it was going to be fundamental not only to understand them but also to be able to structure and order them. The immersion phase was an intense task to understand in depth this complex reality and come out of it with an orderly and actionable value proposition.

This is how we discovered that Signalit was a deep tech that enabled actionable control of data through an experience designed to be usable, useful and memorable for the user. This made it the agnostic, secure and immediate product for control, optimization and hyper-profitability in data management. And here the brand had to be able to convey that security, that ambition and, especially, the unique vision and leadership of the team behind the solution.

FINE-TUNING THE BRAND PLATFORM

Building on the Soluble approach, we wanted to offer strategic tools that would be brand assets from the very start. To do so, we had to turn the strengths discovered in the immersion into eminently practical theoretical concepts. We started with the purpose that moved the team: To be able to change the situation of living in an illusion of data control, to give a new real capacity, that of consistently and securely controlling the management of the information we generate today and that which we’ll generate in the future.

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To position ourselves tangibly in this scenario, we use the term data orchestration, since a company acquires data from different sources, as happens in music bands with different instruments. It’s the platform's job to give its users the baton to orchestrate them and extract a single, valuable meaning from the different sources.

The reasons for believing that this was possible were articulated in four pillars that complemented each other: technology and design with expertise and inspiration. A message that would end up in a robust and inspiring personality that would allow us to bring this solution to the whole world.

With this brand platform, Pedro Castillo and his team were ready to take the next step with Signalit: The creation of an identity that would condense, reflect and have a relevant impact on the ecosystem from launch.