Pangea Retail

Pangea Retail is an organization with years of experience expanding ambitious brands. Jordi Farré (founding CEO) and his team of expansionists lead—always hand in hand with the client—the decisions that enable organizations to open new physical retail locations, close or change what isn't working as expected. Drive what's necessary to increase revenue and profitability, ultimately, to maintain a healthier retail portfolio.

They came to Soluble because they needed deep brand work, one that would first lay the foundations with a solid brand strategy.

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Two sectors, perfect complements

In the sector there are renowned firms dedicated to managing real estate investments. To finding that perfect location on the trendiest street. And other companies focus on retail consulting, centering on more operational aspects that help brands meet their business objectives.

And along the way we discovered that Pangea Retail combines the best of both worlds. Its team, senior across the board, has the experience needed to reach the most sought-after locations and also possesses the context and knowledge that enable those decisions that make the difference.

The immersion process also allowed us to understand a more than interesting reality: the team complements itself perfectly. Jordi Farré has a very direct communication style, he's always honest about what he considers important for his clients, and the team brings nuance through their ability to build connections with day-to-day management.

When Pangea Retail decides to work with a brand, they go all in. And then they support when needed and lead when it's time, always within the rules of the game the brand itself establishes.

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Strategy to align and build foundations

Drawing on the knowledge we've gained, we developed a Brand Strategy rooted in the idea of effective honesty. Pangea Retail is a generous company because it deploys everything necessary to achieve what matters, whatever that may be depending on each brand's needs. Results with transparency.

This effective honesty led us to craft a brand platform without euphemisms or filler words. Clarity and concision, following Jordi's communication style and his team's results-driven approach.

We could talk about 360º vision, data-driven processes, operational excellence. But we understood that Pangea Retail is the consulting firm that manages the expansion of leading and ambitious brands through personalization, transparency, and hyperspecialized expertise that combines real estate and retail operations. Simple. What matters.

Our goal with this work is to bring them closer to their purpose—leading ambitious brand expansion—by helping them understand that results, rigor, relationship-building, and forward-thinking vision are the pillars that encapsulate their essence.

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Verbal identity to build connections

We developed verbal identity guidelines so the Pangea Retail team has the tools to communicate with efficiency and consistency. This tool also sits in the territory of effective honesty.

We proposed a voice with zero bullshit and adaptive capacity, should context require it, along with resources to help them stand out in the sector—like the question-answer formula. "Need to expand your franchise? We know how." "Expanding by intuition? With Pangea, knowledge is better."

Expertise, data, and context to always have a useful answer. A verbal identity that considers both communication and the relationship between Pangea and the client—key to the value proposition.

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Visual Identity

For this company to look as good as it actually is, a visual identity was needed that would reflect Pangea's unique nature. "There's a lack of rebellion in the sector. You have to go with taste and experience, but with rebelliousness," went the refrain during the process.

We recovered, to achieve this, the concept of expansion, deeply tied to Pangea. And this element enabled all the decisions.

A semi-serif typeface, with a wide range of weights, to convey expansion and volume without resorting to overly classical codes.

Using gradient as an identity element. Another way to move away from standard sector codes with formality and impact. A declaration.

And a simple logo, that shows the name with no symbol attached, to stay in the territory of efficient honesty.

We brought this visual universe to the applications needed for the team to work comfortably, day to day. Social media, corporate presentations, merchandising… The essentials so the brand projects itself at the most important touchpoints.

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All roads lead to the web

With all assets in place, it was time to build a digital storefront that would turn the brand into a business asset so Pangea Retail could focus on what matters: leading the expansion of ambitious brands.

We worked on the page architecture, thinking about present needs and future growth opportunities, using visual identity and content to create an experience as enriching as it is honest and effective. Understanding what the team does, what it achieves for its clients, and how it's able to do it. Results, rigor, relationships, and vision.