RatedPower

For our more-than-partners RatedPower, the cleantech startup revolutionizing the renewable energy sector with its solar design software, the game changed in November 2022. After being acquired by Enverus, the world's largest energy SaaS provider, they are closer than ever to digitizing renewables and improving quality of life by making solar energy the primary power source. A historic moment and a new path full of opportunities and challenges for RatedPower.

We had the good fortune to work with the team on their strategy for this phase and also on their new brand universe. A new identity to help them move faster and, above all, go further.

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A brand to lead

After the immersion process, and once the new brand strategy was validated, we had all the necessary information and resources to give a face and identity to the new RatedPower, now part of the Enverus group.

We developed this new identity with three objectives: to create a coherent and consistent brand universe; to develop a powerful concept to bring the brand strategy to life; and to ensure that this new RatedPower identity was in sync with the Enverus brand.

Strategically, we had such a powerful and relevant purpose at this stage of the company that it helped us make many of the decisions to generate this new universe. If RatedPower's purpose is to lead the world in understanding technology as a tool to empower energy engineering and help the planet, then it's clear: the new brand must demonstrate that capacity to lead the sector.

The strategy comes to life

After conducting research into the visual and verbal codes of the sector, we understood that RatedPower had the necessary potential to present its brand as a hero in the renewable energy sector. It needed a new identity that accurately reflected its strengths and values.

Updating their visual and verbal identity would undoubtedly help them unleash that potential and develop a strong market presence. But it would also benefit the giant Enverus, generating buzz and interest around its brand. RatedPower is entering a new league within the energy sector and must communicate its strengths to the world with clarity and impact. It's time to translate the strategy into how RatedPower speaks, acts, and appears.

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Take action

To develop the visual identity, in addition to the connection with Enverus, we focused on the strategic purpose and other key ideas from the new brand platform. These ideas revolved around movement, action, progress, and empowering others to join that action. We combined these two key aspects and created a creative concept for the project: creating the future of energy together at the speed of light. This allowed us to unify the objectives and priorities of the new identity, starting from Enverus's claim and combining it with the acceleration that defines RatedPower.

This integration will help RatedPower achieve its mission faster, even allowing them to be more ambitious, and that energy is conveyed to the new brand. How? By boosting and accelerating some of the elements of Enverus's identity.

Accelerated Green

When looking for Enverus elements that made sense for the new brand and trying to infuse them with the energy needed to build a new identity, capable of leading and traveling at the speed of light, we found a key and very distinctive one: Enverus's green color.

This green is our perfect match for many reasons: it's corporate and easily and quickly connects us with Enverus, it speaks to green energy, and it's also very digital. How can we accelerate it to become part of the new identity? We give it speed with different shades of green, from the darkest to the lightest, like a ray of light. This range of greens will be our primary palette, but we will have a secondary one to achieve a rich and versatile new brand.

The New Wave

Another key element of RatedPower is its symbol. To update it, we looked at the Enverus logo, where we found a gesture that conveys movement: a discontinuous rectangle. We adapted it, accelerating it with a slight leftward tilt, creating a dynamic symbol that reinterprets the starting point's waves and propels them forward.

By integrating this symbol with the logo, we obtain a fresh image that integrates perfectly with Enverus.

Dynamic Compositions

This movement will not only advance the new logo; it permeates all elements of the identity. And so it will be with the graphic system. We start with a horizontally divided canvas and add the shapes—those blocks from the Enverus logo that we have tilted and accelerated. We create dynamic compositions, with different zooms and applying our "speed of light" palette.

The link with Enverus's corporate brand is clear, but it also speaks to RatedPower, reminding us of the aerial views we see through their software and the geometry and tilt of solar panels. We incorporate line and dot designs into this graphic system, reinterpreting Enverus's "Intelligent connections" concept.

In this new phase, the images that complete the brand's visual experience add a human touch to the compositions. Communications include images of people working, using the software, with shallow depth of field and a touch of green in harmony with the palette, bringing naturalness and approachability.

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Speaking to Empower

RatedPower already had a well-defined voice, but it needed to be updated to align with the new strategy, driving more relevant communication in this new phase.

The voice is now based on a brand personality defined as heroic, visionary, and human, with an "empowering knowledge" tone that combines wisdom and action. Through this, RatedPower aims to help the world better understand the energy transition, sharing knowledge to make smart and quick decisions. And it goes further, challenging solar industry players to join its mission to accelerate the transition. It does so with an approachable, vibrant, and direct tone, connecting with the community in an inspiring way.

This is also conveyed through the two chosen typefaces. Headlines grab attention with the confidence and uniqueness of Reckless, a font that exudes modern expertise. Complementing this, the use of Roboto for body text and secondary headlines connects us to Enverus's foundations and conveys clarity and readability.

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The Flow of Energy

To achieve our communication objectives, we use resources that reinforce action and movement, such as the use of the present continuous tense and '-ing' verb forms, which convey the idea that we are actively working to accelerate the energy transition.

Furthermore, we embrace the concept of "flow," which reflects a harmonious and efficient current in all aspects of our communication. This "flow" not only facilitates smart decisions in the industry but also strengthens our connection with our environment, helping the renewables sector move towards a more sustainable future.

New Era, New Home

The new brand strategy finally came to life through this identity. After sharing it with the team, it was time to apply it to all of RatedPower's touchpoints. From social media profiles to its product, including its digital home. We will soon share the ambitious product design and development project.