NTT Data

NTT Data is a global company present in more than 50 countries and ranks in the top 10 largest IT services companies in the world.

This technology consulting firm has spent seven years conducting deep research and detailed, expert analysis of the Insurtech sector, drawing accurate conclusions and insights that it shares annually in its Insurtech Global Outlook report: intelligence and months of dedicated work to make this information powerful and accessible to the agents driving this continuously evolving sector forward.

When they came to Soluble, we had the intuition that their report was a rough diamond that could be reimagined and transformed into an authentic experience from which to extract all its value. We knew we could go further. And focused on that objective, we started working with them.

A COMPLEX REALITY DISTILLED INTO A HIGHLY VALUABLE REPORT

Insurtech is a rising, dynamic, complex, competitive sector full of disruptive change. Updated information, grounded in a broad, contextual view, is essential for leaders in this sector to stand out as experts in this environment.

NTT Data makes it possible through its in-house methodology and global, specialist analysis, which it shares in this report filled with strategic, high-impact content featuring the trends, most relevant data and key players in the Insurtech ecosystem, plus valuable insights for strategic business decision-making.

Our goal was to transform this report into an experience worthy of its information, which meant approaching the project from a global perspective, bringing together strategy, product, design, and technology. Every area of Soluble rolled up its sleeves to reach that ambitious goal and showcase NTT Data's outstanding work.

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EXHAUSTIVE ANALYSIS AND AN AMBITIOUS APPROACH

A project of this scale doesn't come without its challenges, but that's something we love at Soluble: first, we faced the challenge of presenting a large amount of information and complex data, with a high level of detail, the result of months of research and development by the NTT Data team.

To make this report an informative, interactive, and truly useful experience, we had to display all the content, its data and insights in a visually accessible way, staying true to the report's intention and its great value, without losing detail.

This brought us to the third challenge: going beyond. At Soluble we understand brands as the creation of a universe that allows, through a non-explicit sensory trigger, quick identification of its creator. For this report, which captures the attention of the entire sector for a few weeks and has concrete, defined audiences, it was necessary to finish identifying its strengths, organize its discourse, and generate theoretical and practical tools as a first step toward the creation of its own identity universe.

Where to start? As always, at Soluble, before anything else we need to immerse ourselves and soak in the company's reality, its context, and the people who make it up.

OBSERVING THE GLOBAL INSURTECH UNIVERSE OUTLOOK

Immersion is the most crucial part of a project. Without it we couldn't understand NTT Data's journey, its objectives, and its needs; fundamental tools for making strategic decisions. We conducted a workshop with key stakeholders to deeply understand the observation and analysis work required for creating such a detailed report; we studied their audiences and the playing field to surface all the challenges, strengths, and opportunities of their brand.

During our observation, we discovered everything behind Insurtech Global Outlook. That union of people, technology, data, experience, methodology, and analysis in a unique framework, which allows them to offer a broad-spectrum vision, brilliant: the essence of their study and work.

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STRATEGY, OUR GUIDE

From this perspective, we developed a strategy built in a scalable way, useful long-term and for each new brand project. We synthesized the entire Insurtech Global Outlook universe into a platform from which to work with consistency and coherence, and we relied on a powerful narrative that distills all the potential of the report: that unique experience of immersion in the Insurtech ecosystem. Knowledge brought to action. The definitive tool to facilitate progress and precise work for agents in this sector.

We also needed a concept capable of capturing and projecting all the brand's attributes, and we found it in the Insurtech sentinel: an expert observer, with a very high understanding of this industry, precise and with a unique methodology that allows them to achieve the best results. This sentinel was the inspiration for creating an identity capable of providing a common thread throughout the entire experience.

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GOING BEYOND

We had before us a sector reference that provides access to privileged information, high-value and high-impact. We had objectives, and the intention to create an experience through which we could harness all the power of this information. We just needed to put in place the necessary mechanisms to turn that intention into tangible reality, but which ones?

At Soluble we ask ourselves many questions; it's what allows us, from a strategic foundation, to create solutions that bring us closer to the goal. In this ambitious project, several of them guided our next steps and helped us make the right decisions:

How do we translate this quality of data and expert analysis into a distinctive identity? How do we reflect it visually and verbally in each interaction?

And, especially, how do we generate a complete experience around this report? Do we approach the project by going beyond the downloadable product? We also asked ourselves whether technology could help us face this challenge, as it has done so many times at Soluble.

We found the answers to these questions in the following project phases. If you want to know how this generated an identity and service design, you can read it here:

Identity Case Study. Service Design Case Study.