TRIBBU
The identity of the shared movement
TRIBBU wasn’t born from scratch. It came from solid ground: a clear strategy, a shared vision, and a team set on moving the system. With that as a base, it was time to give it form, rhythm and voice. An identity that didn’t just follow the movement—but sparked it.
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A shift in perspective
To design a brand that truly moves, we had to look differently. Stop thinking in maps and flows. Start where it really happens: inside the car.
That everyday, shared perspective—what you see from the passenger seat, what’s said on the way—became the foundation of TRIBBU’s identity. A brand shaped by the lived experience of those already on the move.
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Moving to bbetter
TRIBBU doesn’t just name the community—it fuels it. It’s bold, collective, and carries just the right amount of rebellion to push change forward. The double B, once just a visual quirk, became a symbol: of shared rides, shared direction, shared decisions.
From there we shaped a boldly warm voice—clear, human, and full of character. With punchy imperatives, data that sticks, and microcopy that breathes culture.
The goal was twofold: to give carpooling a name in Spain, and to make every word sound like the team behind it.
Moving to bbetter isn’t a slogan. It’s a shared direction. A call to move forward—together, with purpose and attitude.
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From inside the car
The visual identity starts from the same place: the inside of the car.
That perspective inspired both the wordmark and the symbol. A logo that looks ahead, that moves with intent. Because TRIBBU doesn’t observe mobility—it lives it.
Rosa BB became the flag. A color unexpected for the sector, yet full of meaning for a community that refuses to go unnoticed. Warm, human, bold.
The typography blends clarity with personality. And the art direction completes the route, showing what really matters: people inside the car, sharing more than just a ride.
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A brand that moves like we move
TRIBBU’s motion identity doesn’t decorate—it drives.
It comes from the same place: that inside view of the shared ride. Every transition, every animation reinforces the same message—moving together isn’t just possible. It’s better.
TRIBBU is already on the road. And you can feel it.
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Grupo Doorcats
The challenge
Streamline the naming structure (Grupo Doorcats, Los Gatos, Doorcats) to accurately communicate its extensive offering and connect with each audience.
The solution
New hybrid architecture with a parent brand and two service brands (Los Gatos and Doorcats), an identity based on "roots," and a corporate landing page.
Grupo Doorcats
The challenge
Build a brand reflecting its expertise, extensive range, and close family service in carpentry and hardware for professionals and the public.
The solution
Evolution of its historic cat emblem, a color redesign (green and orange), and a website with clear UX that brings advice to the digital realm.
Grupo Doorcats
The challenge
Build an independent brand from the ground up to showcase the value of high-end carpentry and co-creation to architects and interior designers.
The solution
Elegant identity featuring a typographic logo, an abstract emblem (D+G), a neutral palette, and a portfolio-style website with an editorial focus.
Plenit
The challenge
Propelling Jotelulu with an international brand that reflects its evolution from a cloud provider to an operational platform for the IT channel.
The solution
Creating Plenit: a strategic, verbal, visual, animated, and digital brand to express its new scale to the IT channel.
SCImago
The challenge
Highlighting the true value of SIR as an evidence-based diagnostic tool and communicating the public availability of its 20 indicators.
The solution
An evolution of the brand platform's narrative and visual identity, along with a website optimized for filtering and querying a high volume of data.