TRIBBU
The shared movement identity
TRIBBU wasn't born from scratch. It was born from a job well done. From a clear strategy, a shared vision, and a team determined to move the system. With that foundation, it was time to give it form, rhythm, and voice. To create an identity that not only accompanied the movement but activated it.
👉 Haven't you read the strategy case study yet? Read it here.
Shift in perspective
To design a brand that truly moved, we had to change our approach. Stop thinking about maps or destinations and look at where everything happens: inside the car.
From there —from the everyday, the shared, what's seen through the window— we defined TRIBBU's identity. A brand built from the real experience of those already on the move.
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Moving to bbetter
TRIBBU doesn't just name the community: it drives it. It's direct, collective, and has that touch of rebelliousness that pushes for change. The double B, which seemed like a visual gesture, became a symbol: of sharing journeys, direction, decisions.
From there, we created a voice boldly warm: approachable, clear, with character. With inviting imperatives, impactful data, and microcopy that breathes culture.
The goal was twofold: to name carpooling and to make every word sound like their team.
Moving to bbetter it's not a slogan. It's a direction. A call to move forward together, with purpose and attitude.
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From the inside (of the car)
The visual identity starts from the same place: the interior of the car.
That perspective was key to designing the wordmark and symbol. A logo that looks forward, that moves with intention. Because TRIBBU doesn't just observe mobility. It lives it.
The BB Pink became its signature color. An unexpected color for the industry, but full of meaning for a community that doesn't want to go unnoticed. Human, warm, brave.
The typography combines clarity, direction, and playfulness. And the art direction completes the journey, showing just what's important: people inside the car, sharing much more than a ride.
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A brand that moves as we move
TRIBBU's animated identity doesn't just decorate: it accompanies.
It stems from the same idea —looking from the inside— to represent the shared rhythm, the everyday movement. Every transition, every movement reinforces the same thing: moving together is not just possible. It's desirable.
TRIBBU is already in motion.
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