Nomada

A brand to liberate digital nomads

After years of keeping travelers connected worldwide with Holafly, Pedro Máiquez, co-founder of this leading eSIM travel company, decided to create a specialized brand for digital nomads. This decision emerged from the knowledge and experience accumulated at Holafly, but above all, from his own lived experience as a nomad. For years, Pedro and his team have understood—and personally lived—the needs of those who choose a lifestyle on the move, while keeping them connected to what matters most. This learning allowed them to identify a gap in the market: the world is not prepared for nomads.

With that certainty and strong motivation, they came to Soluble to create a new brand that would go far beyond connectivity. Nomada is born to become an integral solution for those who make the world their home and work remotely. Recognizing the rise of nomadism after the pandemic, we accompanied them in a project that will offer verified information and resolve logistical problems while supporting and empowering nomads to fully enjoy their lifestyle.

***fila***

***columna***

***columna***

***fila***

What unites nomads

We began building the brand with a deep immersion: we delved into the world of digital nomads, listening to their stories, challenges, and aspirations. We discovered that there are as many types of nomads as there are people, but according to where they are in their nomadism journey, we were able to identify two profiles with similar needs: entry-level nomads, who are taking their first steps and need guidance, and experienced nomads, who face more specific challenges and seek personalized solutions.

From here, we designed a proposition that speaks to everyone, addressing that common desire: to be able to trust their choices, that they deliver and respond, and to access solutions that allow them to enjoy the freedom of their lifestyle without complications.

Liberate the digital nomad

Nomada's strategy is based on freeing digital nomads from the uncertainties and problems they face daily. The project is born with the ambition to become that trusted co-pilot accompanying them at every stage of their journey, from initial planning to unpacking their bags back home.

Nomada solves practical problems that cause nomads many headaches, like visas or taxes, but it goes further: it wants to build a relationship based on trust throughout the entire nomadic experience cycle, ending the uncertainty they face at every turn. Through useful content, accessible services, and personalized attention, Nomada empowers nomads to focus on what matters: exploring the world and working productively, without worrying about logistical details.

***fila***

***columna***

***columna***

***fila***

Peace of mind at every step

Nomada's identity revolves around a central concept: peace of mind. Everything, from visual aesthetics to how we communicate, is designed to convey mental peace and trust. Inspired by elements like coordinates, which are visible in the logo and isotype, we've created a visual image that symbolizes movement, discovery, and home. Warmth and naturalness are characteristics that define the visual identity and art direction, reflecting the free and exploratory essence of nomads. All of it in a distinctly digital key, since Nomada's web home will be the primary point of contact with its audiences.

***fila***

***columna***

***columna***

***fila***

From nomad to nomad

As for our communication, we adopt a direct and approachable tone. We want to speak to the nomad one-on-one, cutting through complexity and offering clear, practical information, with nods to the international language of remote workers. The platform's web content, created by experts and real nomads, focuses on guiding and supporting, ensuring that each user feels they have the knowledge and support needed at any stage of their experience to make informed decisions.

***fila***

***columna***

***columna***

***fila***

Next destination

Nomada has just taken off, with the launch of an informational platform designed to deliver relevant and practical content. Through a blog, it provides useful tips, destination guides, and information created by and for nomads. With this first step, the team aims to establish Nomada as a trusted reference and listen to digital nomads to finish shaping the services and solutions it will offer them very soon.

With a solid foundation, the next objective is to scale and diversify its service offerings, integrating solutions that respond to the changing needs of the nomad community, consolidating Nomada as the indispensable companion in their daily lives. Much more than a platform: an ally that simplifies, enriches, and transforms the nomadic experience worldwide.