Growit

Xavi Laballós and Jean Noel Saunier were not new names to us. We'd worked together before, but when they returned to Soluble in late 2023, something in their story had changed. What started as a revolutionary idea with Growth Hacking Course had evolved, growing far beyond their initial expectations. The success of their Growth training was only the beginning of an expansion that led them to explore new horizons when they pioneered the first and most comprehensive Artificial Intelligence training in the Spanish-speaking world. The initial spark that started it all had transformed into a much larger and more powerful flame, and their name no longer reflected this new reality.

At that point, they understood that they didn't just need a facelift, but a true evolution. The essence of the project had expanded, and with it, their need for a strategy, a name, an identity, and a digital home that would communicate that growth without leaving their roots behind. Xavi and Jean Noel invited us to join this journey. They knew this rebranding was a major opportunity to redefine how they saw themselves and how they wanted to be seen by the world. We understood it that way too: we were facing the mission of building something that would accompany them in this new stage and drive their sustainable growth.

Discovering the soul of the brand

To create a brand that would resonate with what they had become, we needed to go beyond the obvious and venture into the heart of their vision. Xavi and Jean Noel were the soul behind their brand, but we knew the challenge lay in building a brand that could exist beyond them. We wanted their brand to speak with its own voice, to be strong enough to expand and endure over time, and for its success not to depend exclusively on the people who had brought the company to life.

We knew their offering had the potential to lead in the digital training niche, but not just by communicating from authority or even fear, as some players in the sector do. Their essence allowed them to communicate a deeper message: an invitation for people to immerse themselves in a process of growth, with curiosity and ambition, embracing the opportunities of the future with confidence.

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The roots of the future

With all the information we had gathered, it was time to turn that knowledge into solid strategy. We created a territory for their brand, a common axis across everything they are and do. That axis was productivity. It wasn't simply about delivering knowledge, but about transforming the way people acquire digital skills and apply them effectively to improve their lives.

The positioning needed to be equally clear: they were no longer just a training program, but a true school that accompanies the acceleration of digital skills. Because today they specialize in AI, but the future could take them to new territories, always productive and digital. This positioning includes something very relevant for the school: they don't leave anyone behind. Not just through Accompaniment, but because in their programs and communication they speak to all those people who have the ambition to improve, not heroes. The purpose of this new stage was as transformative as the experience their students lived, because changing how we work has a major impact on how we live. This transformative calling will mark every step of the new stage and, of course, decisions about the brand universe.

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A new name, a new path

The evolution wouldn't be complete until we found a new name that united their past with their current reality and pushed them toward the future. After a technical and creative process where we had the fortune of working with the entire school team, we arrived at the new name: Growth Hacking Course was now Growit. A name that resonated with the brand's essence and connected immediately with their community.

We started with "grow", because growth is in the DNA of everything they are and do, and we added "wit", which brings intelligence and sharpness to their proposition. Growit is not just a name, it's the promise of a journey of constant growth and transformation. Plus, it created the perfect space to expand into new digital skills without losing their essence.

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Materializing the transformation

To develop the brand universe, we had already covered significant ground with the new strategy and naming. But as always, we revisited sector codes and the drivers and pains of our brand personas. On the verbal identity and messaging level, the main players leaned on elements of authority, but we identified an opportunity: giving prominence to the student, who barely had a presence in the communication. For us, accompanying them in their transformation and building community were essential.

In our tone of voice and in the intention of our communication we kept our purpose very much in mind, communicating to accelerate and deepen that transformation, establishing a tone that empowers the student and where no one gets left behind. A very active voice, from the team we form at Growit to you, reminding you that there are many things you can be and still aren't, accompanying each interaction with the right word, from the informal to the technical, naturally. We drew on that grow that has always been with us and is now part of our new name, to create wordplay and accessible, empowering expressions that brighten and humanize our conversation.

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Productivity and agility in digital terms

Growit's visual identity distills productivity and growth in every graphic element. And it does so clearly focused on digital supports. The new brand name's logotype includes a unique typographic ligature that unites the two main concepts of the naming, grow it, adding a distinctive and iconic trait to the wordmark. The new isotype is built from the wordmark and evokes the shape of a lightning bolt, conveying agility, productivity, and technological experience in the school.

Color is one of the most representative elements of the new Growit. The chosen palette reinforces the brand essence by making use of electric, digital, and versatile colors. The graphic elements of the visual system are generated from the isotype's form, but are modified and reimagined according to the context of each application. Together they form a system of modular resources that allows generating an unlimited amount of elements without losing communication coherence.

As for photography, the identity opts for the use of abstract, evocative, and suggestive images. They possess high sensory impact, whether through color combinations, textures, or light play, amplified by the "close up". We accompanied this with a guide to AI image generation prompts—something deeply representative of the project's essence.

The experience of connecting

The challenge didn't end with a new brand. The next step was creating an attractive, productive digital experience that reflected the soul of the project. The web had to be a place where the essence of the people behind Growit –founders, mentors, sherpas, and community– shone, where their purpose of transformation and empowerment could be felt in every corner. Through dynamic and functional design, we created a platform that reflects that constant growth and brings their community of students and professionals to life.

Growing together

The starting point of this new chapter was celebrated as it should be: in community. The "We Grow Together" event brought together nearly 200 people—school graduates, leading voices in AI, key members of their ecosystem, and part of the Soluble team—in an encounter full of energy, emotion, and shared purpose. It was the perfect setting to unveil the new identity and new name with pride, exhilaration, and confetti. Today, the first AI school in the Spanish-speaking world, with more than 7,000 students, is called Growit. A brand that represents what they've already achieved and will accompany them in everything that lies ahead. Because this, as Xavi and Jean Noel say, is just the beginning. Here we Grow!

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