Heneco
A brand with a proprietary system
The relationship between Soluble and Alberto Henere, the driving force behind Heneco, has been growing for years in an atmosphere of complete trust and familiarity. Late last year, a strategic leap was desired to ensure Heneco's identity truly reflected the robustness of its daily operations. Heneco is the only financial system (Finance as a System) that integrates into your business to jointly address: daily operations, accounting, taxation, and financial management.
Exploring the potential of a strategic partner
In the first phase of the project, we dove deep to thoroughly analyze their identity. We wanted to understand what makes them unique in a market that seems divided into two irreconcilable camps. On one side, traditional administrative agencies focused on paperwork; on the other, modern services with eyes only for investment rounds.
Heneco's true value lies in bringing coherence to both worlds: they offer comprehensive financial control and, at the same time, support your company's management for any decision-making. After our analysis, it became clear: their value proposition centers on a system that integrates knowledge and context to transform finance into a real growth lever.
Speaking one-on-one
Heneco's verbal identity is direct and honest; a one-on-one conversation that shies away from corporate jargon to sound authentic. They don't aim to be gurus, but rather people who understand market concerns and offer effective, flexible solutions.
To truly be part of each client's team, we at Soluble chose to speak in the first-person plural, with a clear tone that blends technical jargon with everyday naturalness. We achieved an expression that conveys mastery of the financial field and a commitment to support with transparency and peace of mind.
Geometry for peace of mind and growth
For the visual identity, we translated that system idea into every graphic element. We based it on the modular logic of Excel cells or the structure of a building: elements that fit together to build something greater. Heneco's entire universe is organized on a grid with a 1.7:1 ratio: this is what brings order and provides the sense of control that the brand embodies.
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Alongside Heneco Blue and a solid typeface, we have created a coherent and robust visual system. It's designed to function seamlessly across any digital channel without losing its essence.
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The new website is where Finance as a System comes to life. We've designed an interface based on ultimate clarity, with a cell-based structure that organizes content to make navigation as fluid as the service they offer. It provides operational order to propel the business.
Tomorrow's Experience
Today, Alberto and his team project a brand that is true to their daily work and ambition. Heneco has established a consistent narrative that not only explains what they do, but also demonstrates the positive impact of having a single financial system for your company's entire internal organization.
It's about being happy doing what we do best: helping authentic brands endure. Because when the numbers align and the system works, everyone lives a little better.
