TRIBBU

We love moving brands that move things. And TRIBBU (formerly Hoop Carpool) is one of them. It doesn't just want to change mobility: it wants to change the system.

After six years leading carpooling in industrial and university environments, the company was ready for something bigger. The leap from B2B to B2C, with a brand capable of consolidating its legitimacy and representing—and accelerating—cultural change.

That doesn't happen on its own. You need strategy from within, to project outward. That thing of making good companies look as good as they are.

Alongside the TRIBBU team, we built a brand with direction, ambition, and purpose. A brand capable of defining carpooling in Spain.

Listen to build

Hoop had spent years doing what no one else was doing: connecting people in industrial parks, universities, and poorly serviced areas. They had the data, the technology, and real-world experience.

But the moment called for more.

Private car ownership was already a luxury. Legislation was clearing the way. Institutions were ready. And so were they.

To move forward, we had to listen first. To the team, to its partners, and to those who'd been there through the difficult years. Only that way could we build a brand with truth.

***fila***

***columna***

***columna***

***fila***

Connect the movement

85% of cars circulating in Madrid do so with just one person. Filling a seat, today, is much more than efficiency: it's a choice.

TRIBBU is not an app. It's the infrastructure that connects those who want to move with more logic, more fairness and more humanity. Because we're not alone. There's a community already moving with you.

What was missing was a brand that could organize that everyday gesture and turn it into culture.

Let's trust

This is about moving. But also about trusting.

TRIBBU activates that trust through institutional alliances, data that proves impact, real incentives and an experience that turns functionality into habit.

What works gets repeated. And what repeats changes the rules.

Engine ignited

With everything we've learned, we laid the foundation for a brand ready to lead.

TRIBBU is the bold vision of founders who understood that moving together is the way. It's a team committed to transforming mobility. And a community that, journey by journey, is creating a new standard.

This is the story of how we built that direction.

What you see, what you touch, and what you feel—we'll tell you about it in the next episode.

👉 You can read the identity case study here.

***fila***

***columna***

***columna***

***fila***