Ecler

Ecler is a Barcelona-based company that offers video and audio solutions to create living spaces. An organization with deep roots—established over the 57 years it's been in the market—and an innovative spirit. Their path crossed with Soluble because they needed a new website to help consolidate their positioning as a leader in professional audio and video, while also generating leads.

Ecler manufactures products made in Barcelona. Products for life. And their digital product had to be up to par in terms of quality and attention to detail.

UNDERSTAND NEEDS. UNDERSTAND OBJECTIVES

The immersion and workshops confirmed that Ecler is a unique case in the market. Because of the combination between tradition and innovative muscle. The ambition was clear: reflect their extensive history and company values through an impeccable user experience. Also expand the market among less technical audiences and work on their positioning in international markets (North America, Asia-Pacific, and Africa).

On the digital front, Ecler was a talented violinist of outstanding quality. It was time to make them shine on the right stage.

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PAVE THE WAY FOR USERS AND TEAMS

The large volume of content the website needed to display required intensive information architecture work. Ensuring a positive navigation experience was essential, and this was achieved through a carefully considered sitemap.

At the same time, on a project as ambitious as this one, it's important that all stakeholders work comfortably. A staggered sprint workflow was established, with consistent deliverables, so that Ecler's marketing and content teams could focus on specific, manageable tasks centered on creating real value. Narrow the scope, push hard, pursue excellence.

NAVIGATING ECLER'S UNIVERSE

To improve the navigation experience, various visual resources were also used, such as black and white depending on user type. White was used for the technical user, where we sought to optimize information legibility, and black for C-level visitors, where we pursued greater impact and persuasion.

Video plays a major role in this product because it generates greater fluidity, in addition to showcasing people and products that create living spaces. Ecler's essence, well distilled.

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FINDING SENSE IN COMPLEXITY

Thanks to the Design System created for this project, the visual, product, and technology teams were able to coordinate to ensure consistency across the large number of pages the website contains.

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ENABLING TECHNOLOGY

The richness of Ecler's catalog made it essential that technology step up. No half measures. To achieve this, Soluble's Tech team implemented various strategies.

• An API that, through an internal tool, quickly pushes products onto the web and guarantees consistent design.
• The ticketing system was integrated and they were provided a CMS with which they can control, down to the finest detail, what they want to display on their website. Freedom to focus on driving sales.
• Another technical challenge was maintaining legacy functionalities on the same domain as this new website. A new infrastructure was built for that purpose. Needs? Solutions.

INNOVATION. USABILITY. LONG TERM

The result is a website with over 600 pages of substantial depth and navigation that strengthens Ecler's positioning and drives new business opportunities. In three different languages, to complete the picture.

"Thanks to this project, Ecler has achieved a showcase, a business card, and a tool to reinforce, in the digital sphere, the work that our entire team has built over decades. We create innovative products that work for years and are easy to use—three characteristics that were essential for our website and that have been made possible thanks to Soluble. Plus, we had a blast throughout the entire process," says Jose R. Gómez, head of digital marketing at Ecler.