Nomada

After years of keeping travelers connected anywhere in the world with Holafly, Pedro Máiquez, co-founder of this leading travel eSIM company, decided to create a specialized brand to serve digital nomads. This decision stemmed from the knowledge and experience gained at Holafly, but more importantly, from his own life as a nomad.

For years, Pedro and his team have understood—and experienced firsthand—the needs of those who choose a life on the move while keeping them connected to what matters most. This journey allowed them to identify a gap in the market: the world is not yet fully equipped for digital nomads.

With that realization and a strong sense of purpose, they came to Soluble to create a brand that would go far beyond connectivity. Nomada was born to become a comprehensive solution for those who make the world their home and work remotely. Recognizing the rise of nomadism after the pandemic, we partnered with them to build a project that will offer verified information, solve logistical challenges, and empower nomads to fully embrace and enjoy their lifestyle.

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What brings nomads together

We began building the brand with deep immersion: we dove into the world of digital nomads, listening to their stories, challenges, and aspirations. We discovered that there are as many types of nomads as there are people, but depending on where they are in their nomadic journey, we identified two profiles with similar needs. Beginner nomads, who are taking their first steps and need guidance, and experienced nomads, who face more specific challenges and seek personalized solutions.

From there, we designed a brand proposition that speaks to all of them, addressing their shared desire: to trust their choices, to have those choices deliver and meet expectations, and to access solutions that let them enjoy the freedom of their lifestyle without unnecessary complications.

Unleashing digital nomads

Nomada’s strategy is built around freeing digital nomads from the uncertainties and challenges they face every day. The project was born with the ambition of becoming a trusted co-pilot, accompanying them through every stage of their journey—from initial planning to unpacking their bags back home.

Nomada solves practical problems that often cause headaches for nomads, like visas or taxes, but it goes even further: it aims to build a relationship based on trust throughout the entire nomadic experience, eliminating uncertainty at every step.

Through useful content, accessible services, and personalized support, Nomada empowers nomads to focus on what truly matters: exploring the world and working productively, without worrying about logistical details.

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Peace of mind at every step

Nomada’s identity revolves around a central concept: peace of mind. Everything, from the visual aesthetic to the way we communicate, is designed to convey a sense of calm and trust.

Inspired by elements like coordinates—reflected in both the logo and the icon—we’ve created a visual identity that symbolizes movement, discovery, and home.

Warmth and authenticity define the designs, capturing the free-spirited, exploratory essence of nomads. All of this is presented with a strong digital focus, as Nomada’s website will be the primary point of contact with its audience.

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From nomad to nomad

When it comes to our communication, we adopt a direct and approachable tone. We want to speak to nomads on a personal level, cutting through complexity and offering clear, practical information with subtle nods to the international language of remote workers.

The content on the web platform, created by experts and real nomads, focuses on guidance and support, ensuring that every user feels empowered with the knowledge and resources they need to make informed decisions at every stage of their journey.

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Next stop

Nomada has just taken off with the launch of an informational platform designed to offer relevant and practical content. Through its blog, it provides helpful tips, destination guides, and information created by and for nomads. With this first step, the team aims to establish Nomada as a trusted resource while listening to digital nomads to help shape the services and solutions it will soon offer.

With a solid foundation in place, the next goal is to scale and diversify its range of services, integrating solutions that respond to the evolving needs of the nomad community. The aim is to establish Nomada as an indispensable companion in their daily lives—much more than just a platform, but an ally that simplifies, enriches, and transforms the nomadic experience worldwide.

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