Soluble's travel plan
We're launching the second season of Solublabla with a new podcast that came out of our launch event, where we presented our new brand. Ismael Barros, Laurent Dietrich, María León, and Ritxi Ostáriz chat about the entire process that got us here, from strategy to development, and our goal: keep conquering freedoms to be happier working.
We talk about growth, transformation, success, branding, technology, chickens, Greeks, happiness, and whatever comes up as the conversation flows. Listen to it or watch it, whatever you prefer, and if you want, send us feedback ;)
«Happiness comes from knowing ourselves, understanding what we are so we can build our own path and not walk the paths that belong to others», Ritxi Ostáriz.
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Who's Who
Ismael Barros, troubleshooter, sets the tone for what happens in the studio and is a cofounder. If you've listened to any previous Solublabla podcast, you've definitely heard him.
Laurent Dietrich, heads everything technology and is also a cofounder. He's making his debut in this format and has a clear idea of what happiness means to him: living in flip-flops 🩴
María León, our flamenco strategist who brings meaning, creativity, and direction to all our clients' brands. She says she's new to this whole microphone thing, but it's a pleasure to listen to her.
Ritxi Ostáriz, neoplatonic, unstoppable nomad, accomplished podcaster, professor, designer and human being. In that order, as he says. He sets the direction for everything that happens in visual design.
Episode highlights
- Context of our brand refresh: 2020 and life goals.
- Ismael sharing our objective: to be happy and make others happy.
- Growing to win freedoms and extend them to as many people as possible. 👐
- What we understand by happiness: being congruent with who we are.
- Branding as the psychology of brands.
- María explaining how she lived and worked the strategy.
- Eli's chickens and the Greeks. 🐔
- Laurent talking about the weight of technology at Soluble to make life easier for the team and the people we work with.
- Ritxi and Soluble's transformation process: culture, communication.
- Key concepts: ability to be and freeing branding. 🤗
- The tutti frutti day. 🍒🍍
- The metaphor of the older brother and the younger brother.
- Our new visual system with emotional accents.
- The web: an infinite canvas to be. 🎨
- The painting tool and face-to-face videos. 📽️
- Conclusions: embrace what we are, always grow from authenticity and coherence.
Listen to our podcast on your favorite platform
Ivoox | Spotify | Apple podcast
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Links in case you want more :)
Unlock branding to be able to be | We're here to be happy | Sign up for Solublabla