Growing the brand from the Brand Center, with Rosa Fernández
In this episode, Solublabla Pódcast welcomes Rosa Fernández, Marketing Manager at Cuervá, to discuss in-house brand growth and the role of the brand center as a tool that unlocks the potential of her strategy and her identity.
During the conversation, Rosa discusses the importance of brand purpose, continuous improvement processes, and the challenge of communicating the complexity of a brand like Cuervá to all the people she connects with. That's why the brand center has become a fundamental tool, not just for marketing teams, but for other departments that benefit from having a single source of truth about the brand.
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If you enjoyed the chat, you'll surely love the case study on Cuervá's Brand Center.
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