Unleashing the power of words through verbal identity, with Carmen Fraga
In this episode of Solublabla Podcast, we're joined by Carmen Fraga, Brand Activator at Soluble. Day in and day out, Carmen immerses herself in the reality of the organizations we work with to develop their Brand Strategy and also give them a voice through verbal identity—a toolkit that ensures consistency in communication.
In the conversation, Carmen gives us the keys to better understand the purpose of verbal identity, what elements you'll find in it, and how teams are equipped to use it reliably as a brand's reality evolves, among other topics.
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If you enjoyed the conversation, you'll definitely enjoy this other podcast on Brand Strategy and Activation, with Marta Factor.
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