Train your brand with José Bayón from Enisa
We are what we manage to build with our circumstances. Today more than ever, with the circumstances we've had to live through, standing still is not an option.
This is why we want to have special and different episodes of our Solublabla podcast. Special episodes called #TrainYourBrand, like the initiative we have open on our website and we invite you to discover. If you have a brand and you're worried about this situation, maybe we can help.
In this episode we'll have, as always, Ismael Barros and Máximo Gavete and we'll be joined by José Bayón, CEO of Enisa. With him we'll talk about how this moment is being tackled from the perspective of financial support for small and medium-sized businesses and startups. We'll discuss what the team at Enisa is like, their brand, and their success stories.
Who?
José Antonio Bayón López. Chief Executive Officer of Enisa
Industrial Engineer from the Polytechnic University of Madrid (UPM) and Production and Logistics Engineer from the Technical University of Munich in Germany (TUM). Master's in Political Management from the Autonomous University of Barcelona (UAB).
In the public sector he held various positions at the City Council of Segovia: Councilor for Economic Development, Employment and Innovation, Councilor for Economy and Finance, and Deputy Mayor.
In the private sector he has worked as an engineer in different German and Spanish companies, such as Daimler AG, Airbus, General Electric, and General Dynamics.
Episode strengths
- General questions about Enisa.
- Questions about Enisa's rating and company valuation.
- Enisa and the investment ecosystem.
- Enisa and innovation.
- Enisa and the COVID-19 crisis.
- The Enisa brand and team
«The company valuation rating has an objective component and a subjective one where team commitment is fundamental»