Train your brand with David Tomás

Fourth episode! We interview David Tomás, co-founder of Cyberclick and author of "The Happiest Company in the World" and "Diary of a Millennial".

David is one of the people we've learned the most from at Soluble about team management. Plus a couple of years ago we had the pleasure and responsibility of working with him on the Cyberclick rebranding.

In the interview we talked about how companies need to update their approach to marketing, understanding that new audiences don't respond the same way to traditional brand messages. We discussed in depth his latest book "Diary of a Millennial" and, with the book as a pretext, we've talked about management, leadership, organization… and all the keys needed to activate a brand from the inside out.

At the end of the episode, we also talk about the Smartketing 2020 event and David is kind enough to share a little gift for our listeners.

Hit play and enjoy!

«Companies need to realize they are media outlets.»

Who?

Co-founder of Cyberclick and author of "The Happiest Company in the World" and "Diary of a Millennial". More than 20 years of experience in Marketing and online Advertising, inbound marketing, and mobile marketing.

Episode highlights

• For reconciliation, the important thing is finding balance.
• Cyberclick as a company of happy people.
• The importance of knowing how to hire and select people.
• The relevance of alignment in teams.
• Actions and tools in day-to-day work to foster happiness at work.
• Legislation on time tracking in companies with flexible models.
• The process for hiring talent. The moment "coffee".
• Working on brand culture within teams and squads.
• The success of "The happiest company in the world".
• "Diary of a millennial" targets both the millennial generation and baby boomers.
• The shift in how companies approach media.
• The use of apps and social networks as a driver for the millennial generation.
• The importance of onboarding and offboarding in companies.
• The emotional management of team layoffs or departures.
• Stability as something the millennial generation doesn't seek.
• The millennial generation's demand for positive reinforcement.
• The relationship between employees and managers outside the work environment.
• Being millennial is not generational, but attitudinal.
• Smartketing 2020 Event.

«As a leader you have to manage little. It's about each person managing themselves.»

Little gift

Thanks to David, among those of you who share the episode on social media we'll draw 2 Premium tickets (valued at 105€ each) for the Smartketing 2020 event taking place on April 29 in Barcelona.

Links

Cyberclick  |  David Tomás  |  Diary of a Millennial  |  Smartketing 2020