Train your brand with Carlos Ruisánchez and Mateo Rouco: Telefónica and innovation
We are what we manage to build with our circumstances. Today more than ever, with the circumstances we've been given to live through, standing still is not an option.
That's why we want to create special, different episodes of our Solublabla podcast. Special episodes called #TrainYourBrand, just like the initiative we have open on our website and that we invite you to discover. If you have a brand and this situation concerns you, maybe we can help.
In this episode we'll have, as always, Ismael Barros and Máximo Gavete, and we'll be joined by Carlos Ruisánchez, scouter and dealflow manager, and Mateo Rouco, head of communications, both at Wayra España. With them we'll talk about how innovation works inside brands like Wayra and Telefónica, about communications and dealflow in these volatile times.
«Telefónica is the elephant dancing with the gazelles, which are the startups.»
Who?
Carlos Ruisánchez. Scouter & Dealflow manager at Wayra España, Telefónica's open innovation hub.
Carlos seeks out the best startups that have fit with Telefónica for investment. He has extensive experience working with entrepreneurs through the JME Foundation and its VC, as well as through Seedrocket and Tetuan Valley at Google for Startups. He has strong expertise in presentations, pitches, and directing discourse to target audiences thanks to the background he's gained from magic, including a TEDx talk among his experiences.
Mateo Rouco. Head of Communications at Wayra España, Telefónica's open innovation hub.
Mateo previously worked as director of communications at Spain Startup - South Summit, was director of marketing and communications at El Ganso, and was an economic journalist at outlets including Expansión, El Mundo, and El Confidencial. He holds a master's degree in Communication and Advertising Management from ESIC and a degree in Journalism from the Complutense University of Madrid.
Episode highlights
- Carlos and Mateo Presentation
- Wayra Brand
- Innovation at Telefónica
- The importance of the team
- Sourcing, evaluation, and deal flow of startups
- COVID-19 and ecosystem
«If you don't wear your brand's colors, if you don't feel the colors, it's very hard for people to believe you when you tell your brand story.»