Brand for operations, with Víctor Font
In this episode of Solublabla Pódcast, Víctor Font joins us to talk about something that has accompanied him throughout his entire professional career, from Google to his current position as Chief Operations Officer of Viko: brand and its impact on business, operations, and people.
We explore, with examples from his work at companies like Kave Home, how brand is a fundamental asset that creates cohesion, competitive differentiation, and helps all areas of a company.
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If you enjoyed the conversation, you'll surely enjoy this Solublabla post about how to build a brand from authenticity.
If you want to read Jaime Novoa's interview with Ismael Barros, through which Víctor Font discovered Soluble, you can do so here.
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