Cyberclick
The happiest company in the world
Cyberclick: Growing (with) digital marketing
Cyberclick is one of the pioneers of online advertising and marketing in Spain. With a track record that goes back to the end of the 90s, they were the first to guarantee results in online advertising and work on generating new leads. They were able to ride out the dot-com crash by building a horizontal team focused on constantly improving their methodology to predict market changes. This allowed them to position themselves as one of the leading companies in the sector, a title they still hold today.
«Growing (with) digital marketing» is the value proposition that Cyberclick uses to express how it grows its clients’ projects through digital marketing, whilst also furthering the discipline with their knowledge and materials.
One of the biggest transformations the digital world has undergone since the turn of the millennium is the change from clicking to tapping, or in other words from using the mouse to using our fingers. The arrival of touchscreen devices has transformed online advertising and the way that online advertising agencies carry out their work. With isotype, the challenge was to graphically capture the next tap in mobile interactions, as well as the process it kick-starts by keeping the “C” and making the result an evolution of the previous visual identity.
Isotype and wordmark come together in a new layout that retains elements of the layout of the previous graphic mark.
Once we had defined the visual and verbal identity we moved on to applying them to the various applications Cyberclick needs on a daily basis. This is a sample of some of them.
SCImago
The challenge
Highlighting the true value of SIR as an evidence-based diagnostic tool and communicating the public availability of its 20 indicators.
The solution
An evolution of the brand platform's narrative and visual identity, along with a website optimized for filtering and querying a high volume of data.
Ucademy
The challenge
Supporting candidates through a long, demanding, and solitary process, providing focus and structure for a confusing and emotionally draining journey.
The solution
The Polaris brand: a true north with an understated identity, an orange palette, and clear language that cuts through the noise to guide steady progress.
Ucademy
The challenge
Tailoring vocational training programs to connect with students looking to get unstuck and enter the job market, moving away from a purely academic approach.
The solution
The Explora brand: a physical and active identity with a triad of greens and action-oriented language that connects training to real-world application.
Ucademy
The challenge
Specializing the university admissions pathway to connect with young students who are pressured and disoriented by a complex system.
The solution
The Atlas brand: a roadmap with approachable language and a vibrant identity that streamlines the process to help the student hack their way.