Cyberclick

Cyberclick: Growing (with) digital marketing

Cyberclick is one of the pioneering companies in online advertising and marketing in Spain. With a trajectory dating back to the late nineties, they were the first to guarantee results in online advertising and to work on lead generation. They managed to weather the .com crisis thanks to building a horizontal team focused on improving their methodology day by day to anticipate market changes. Because of this, they positioned themselves as one of the leading companies in the sector, a title that remains valid today.

"Growing (with) digital marketing" is the value proposition with which Cyberclick expresses how it grows its clients' projects through digital marketing, while also strengthening the development of the discipline thanks to its contributions in terms of knowledge and materials.

One of the greatest transformations the digital world has undergone from the early 2000s to today is the shift from click to tap, or if you prefer, from pointer to finger. The emergence of touch devices has brought about a transformation in online advertising and in the way online advertising agencies develop their work. With the isotype, the challenge was to graphically capture the new tap of mobile interactions, as well as the process it triggers while keeping the "C" and making the result an evolution of the previous visual identity.

Isotype and wordmark coexist in a logotype arrangement that again maintains continuity with the previous layout of the graphic brand.

Once the visual and verbal identity was defined, we applied them across the different applications Cyberclick needs in its day-to-day operations. This is a sample of some of them.