Train your brand with David Bonilla from Manfred and Bonilista
We are what we manage to build with our circumstances. Today more than ever, with the circumstances we've had to live through, standing still is not an option.
This is why we want to have special and different episodes of our Solublabla podcast. Special episodes called #TrainYourBrand, like the initiative we have open on our website and we invite you to discover. If you have a brand and you're worried about this situation, maybe we can help.
In this episode we'll have, as always, Ismael Barros and Máximo Gavete and we'll be joined by David Bonilla, Manfred, the bonilista… to talk about how a company focused on building labor relationships and professional careers like Manfred is approaching the situation in the entrepreneur and startup sector. We'll discuss team management, talent, connections between brands and people…
Who?
David Bonilla, entrepreneur, content creator and community builder at La Bonilista and TarugoConf as well as founder of Manfred among other companies.
Episode highlights
- Do you feel David Bonilla is a brand?
- Is there a line that separates the person from the character?
- At what point would you say it started to take shape?
- How does being so exposed affect your day-to-day life?
- How is it possible that the Bonilista doesn't even have a proper landing page to sign up on?
- Tips for anyone starting a newsletter now.
- What is Manfred and how did the idea come about?
- What's Manfred's purpose? Its why.
- What's wrong with current recruiting? How does Manfred solve it?
- We try to make all brand touchpoints coherent and consistent with their values. Do you think hiring processes, contracts, onboarding, offboarding, etc. are currently well aligned with brands' culture?
- For us, the recruiter is an opaque screen that directly clashes with the level of involvement and belonging we're looking for. Do you think there's a solution to this screening effect?
- How has the process of Sngular's acquisition of manfred been from a brand culture perspective? In other words, does the manfred team feel like Sngular?
- Current situation with the COVID-19 crisis
«People like to belong to something bigger than themselves. A company's purpose cannot be just making money if it wants to be attractive to talent.»
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