Entrenatumarca con Timo Buetefisch
Third episode! Well, well, well… It was a really entertaining time with Timo Buetefisch, CEO of Cooltra. Despite the storm that was happening in Barcelona at that moment, Timo was kind enough to stop by our office and tell us many of the secrets that make Cooltra such an interesting brand for both its users and its employees. We talked about brand values, about employer branding, about coherence between different business units and also about what real impact sharing brands have on cities. Give it a listen and let us know—what did you think?
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«The purpose of sustainable mobility unites the entire Cooltra team. Our values hold us together: Passion, Commitment, and Innovation.»
Who?
Timo Buetefisch is founder and CEO of Cooltra, Europe's leading two-wheeled Mobility Solutions company. We had the luck to meet him in Ibiza at the ttlconf, a mobility event we participated in and designed. At the event itself, he struck us as a great guy with strong values and real personality.
Episode highlights
- Cooltra is Europe's largest fleet management and rental company for delivery enterprises with 6,000 bikes. B2B is fundamental to them.
- Four years ago they launched a sharing vertical with 250 units in Barcelona after seeing the success of other sharing brands like Car2Go.
- "Improving people's lives is what keeps us going. My team, our investors, and I all believe we have a service that enhances quality of life in the city through electric mobility."
- "Investors and my team keep me going. Their trust and relationship motivates me a lot."
- Another vertical they have is EcoScooting. Last-mile delivery with electric vehicles and professional staff on payroll.
- "We invest a lot of time in the selection process because getting it wrong costs a lot of money."
- "The Cooltra scooter emits neither noise nor combustion gases. Plus they're shared, creating a substitution effect for private combustion scooters and renovating the current scooter fleet."
Little gift
For those of you who share the episode on social media, we'll run a raffle for 5 promo codes to use in the Cooltra app. Share the episode on Twitter, LinkedIn, or Instagram and tag us to enter the raffle.