Entrenatumarca con Helena Torras
Our second episode! Nothing's stopping this now. In this episode we chat with a close friend of the studio and a key figure in Barcelona's startup ecosystem. We talk about the keys to launching a project, the importance of brands in the early stages of a startup, the growth of women's presence in capital investment, and many other really interesting topics. Listen in and let us know what you think.
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«Money became a commodity a while ago. Investors have to set themselves apart by building a reputation and being attractive to startup projects. That's a brand.»
Who?
Helena Torras is an entrepreneur in digital projects and Business Angel. She has driven successful projects like Abiquo, Ducksboard, B-Wom… and is the founder of WERockCapital, a group of 60 professionals united to help startups led by women. She is also a member of the Board of Directors of Paocapital. Additionally, she was named one of the top 100 women leaders in Spain 2019.
Episode highlights
- Design is a fundamental point for standing out to potential investors in a project. In the courses Helena teaches, you learn to understand "both sides of the table": the entrepreneur's side and the investor's side.
- We talk about the differences between being a mentor (nonprofit) and an advisor (with a stake in the project).
- We analyze the importance of arriving with a project at the right moment. The B-Wom case. "If you want to evangelize, have a lot of money."
- We see how brand is really relevant if you need to evangelize and you're not just making a copycat of another product.
- Helena tells us about the shift in the presence of female investors and in the ecosystem from 2009 to now. She explains WeRockCapital: the WhatsApp group for investors.
- Some recommendations from Helena for entrepreneurs on how to use and manage their social media presence.
Gift
For those of you sharing the episode on social media, we have a 10% discount for Helena Torras's course at PaoCapital. Get in touch with us through the contact form on the website with the subject #Solublabla02 and we'll let you know how to proceed.